~ There are 271 million mobile subscribers in the US. Charts Bin



 

 

~ 31% of mobile subscribers own a smartphone. Nielsen

 

~ There are five times as many cellphones in the world as PCs.Impiger Mobile

 

~ 25% of Americans use only mobile devices to access the internet, as opposed to desktops. On Device Research

 

~ 82% of adults have a cell phone. PEW

 

~ By leveraging MMS and SMS, (and Push Notifiacations) brands can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike. Mobile Marketer

 

~ The average person has their cellphone within reach 14 hours a day.Impiger Mobile

 

~ 90% of text messages are read within 3 minutes of being delivered.Singlepoint

 

~ 9 out of 10 mobile searches lead to action, over half leading to purchase. Google

 

~ 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. Google

 

~ Mobile coupons receive 10x higher redemption rates than print coupons. Borrell Associates

 

~ Of smartphone users asked why they would scan a QR code, 87% said to get a coupon,
discount or deal. MGH

 

~ 1 in 10 American adults have texted a charitable donation from their phones...Pew Research

 

~ More than half of those who purchased as a result of a marketing message on their smartphone did so on the deivce itself. Exact Target

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